Canada is about to launch the most aggressive and powerful anti-spam legislation that the global community has yet to experience. And it goes into effect on July 1, 2014. Canada’s Anti-Spam Legislation (CASL) expands the definition of spam and requires consent to receive “CEM” (commercial electronic message), as opposed to the U.S. “opt out” system. Violations have big ramifications—fines up to $10 Million (CDN) for businesses per violation and up to $1 Million (CDN) for individuals per violation. Because silence or inaction on the part of the recipient cannot be assumed to provide express consent, a pre-checked box cannot be used after June 30, 2014 to establish consent. So U.S. businesses that do business or market in Canada must pay attention to this law.
To read more about the specific features of the Act, click here to read the full article.