Curtailing counterfeit goods is a major focus for brand owners who collectively spend billions of dollars a year to combat counterfeit goods worldwide. Right now, the International AntiCounterfeiting Coalition is holding its annual conference in Seattle, where I assist clients by protecting and enforcing their brands through trademark registrations, copyright registrations, domain name registrations, customs recordations, and by providing targeted anticounterfeiting advice.
Why are counterfeit goods such a problem? There are several factors, but two of the biggest factors are controlled by consumers:
- Consumers who want the prestige of the branded product, without the price. This is a supply-and-demand issue.
- Consumers who don’t realize they’re purchasing counterfeit goods. This is an education issue.
For years, the emphasis has been on curtailing the act of manufacturing and selling counterfeit goods. While this will remain an important mission, significant strides can be made by educating consumers about what they are really buying when they purchase counterfeit goods. Here are the top three reasons to avoid counterfeit goods, and five tips to help you discern whether goods are counterfeit. Continue Reading